When it comes to optimizing your online presence, there are things you can do both in the short and long run. These tactics deal with landing pages, website design and development, search engine optimization, search engine marketing, paid search, and other online and offline techniques.
Create a Killer Landing Page
When it comes to a landing page (a page on a website or a separate website page standing alone), it is best to have the call to action above the fold. You don’t want to overwhelm the potential client with too much information, but you also don’t want to leave them hanging, so it’s best to strike a mix between keyword optimization and user friendliness. The other crucial aspect of website design and development is mobile and tablet optimization: with the world increasingly moving to mobile devices, you are losing potential conversions if your website is not optimized for mobile and tablet devices.
Search Engine Optimization
With search engine optimization, there is a wide array of on and off-page techniques one can implement. Using tools like Google Analytics, Screaming Frog, and Majestic SEO, it’s possible to conduct thorough keyword research, audits, and meta tag analysis. Staying within Google’s algorithmic limits allow for the bots to index your website’s pages higher in the SERP’s when it comes to title tags, meta descriptions, alt tags, and other on-page SEO elements.
With off-page SEO, there is backlinking through various sources as well as paid search through Google AdWords. With paid search there is a great deal of optimization opportunity, including everything from keywords, ad groups, and campaign settings to remarketing campaigns, shared library bid strategies, and appropriate budgeting for the best possible return on investment.
Also, keep in mind that SEO industry is constantly evolving. With all of Google’s updates, SEO today is now more about strong content, powerful social sharing, and consistent online listings more than anything else. Once you master your online presence, you will have more freedom to get off the computer and into the world of travel.
This is only basecamp of The Mountain. To Reach The Mountaintop with web-optimized presence, please explore www.jeffdspeaks.com or call his team at 800-315-4832.
